Wednesday, May 11, 2011

The latest trend:Models selling their own perfume line. Yes, the perfume will sell more if you model your own ad naked.

The Danish model, Freja Beha, launches a new campaign for Denmark’s oldest and most esteemed luxury jewelry house, Georg Jensen.

Beha, 23, who is the muse of Karl Lagerfeld, said:”Georg Jensen is a Danish brand, I’m a Danish model and there are not too many of us. Therefore, doing the campaign was something really special to me – and great fun.”

The campaign is yet another major milestone for the androgynous young model who was recently ranked 2nd on the Top 50 female models in the world, by models.com.

The collection Beha models includes exquisite ’sautoirs’, or long necklaces, on silver chains, with black stones, pearls, aquamarine and rose quartz, which are double-wrapped around the torso to increase the impact. Other pieces are made from sterling silver, different coloured enamels, or from 18ct rose, white or yellow gold.








My only question is, will everyone look as hot as Freja if they use it? If yes, everyone out there should get one now (me included).

Happy thursday everyone.

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